Coverking's presence at the 2017 SEMA show extended from the exciting products shown in our own booth to all of the builders, partners and unveilings throughout the event. This year, in our booth, we highlighted five Coverking partners, their cars, and product we manufacture for their retail programs. Coverking showed an incredible breadth of product and an ability to tailor programs for distributors to offer custom fit accessories in their own style and spec.

Callaway Cars provided a very fresh Callaway Z06 Corvette on which we debuted our graphic car cover depicting their series winning GT3-R race car. As crowds stopped to wonder at this transformative cover, they also saw Coverking's Callaway embroidered designer floor mats both up front and in the rear hatch. On the seats were installed a set of perfectly fitting Neosupreme custom seat covers that had been sublimated with a special Callaway livery for the event. Also shown were Coverking's embroidered custom dashboard cover and Sunshield™ with logo.

The Dodge® Demon custom vehicle cover was displayed mid-wheelie. This incredible accessory that Coverking manufactures for Mopar® certainly grabbed some attention as well as the finely crafted Demon designer floor mats.

Factory Five Racing showed their '33 Ford Roadster Flamed Hot Rod, attracting many visitors to the booth to view both the car and the Coverking manufactured products. Starting first on the exterior with a branded, custom tailored Moving Blanket Cover for winter storage and an exciting sublimated concept cover featuring an x-ray image of the tube chassis inside the car and the "BUILT NOT BOUGHT™" tagline. A custom interior cover that covers the open cockpit only made of Coverking's Velocitex™ material rounds out the exterior protection products shown. On the interior, visitors inspected the Coverking tailored designer floor mats with bold Factory Five logo embroidered - both up front and in the trunk. All manufactured to fit this vehicle specifically and sold through Factory Five Racing.

The Skanda® Jeep®, built by Coverking products and services manager Daniel Erickson, featured many exciting products including Kryptek™ Custom Tactical Seat Covers and Coverking Leather Upholstery Kit. Also shown were some new Jeep® accessories like the tailgate door tactical, roll bar and sound bar covers, roof inserts, and a tool kit and service mat.

A purple Dinan BMW M4 showed a full row of complex Neosupreme custom seat covers that was color matched to the intense purple color on the exterior and sported some "M" stripes and Dinan branding. Coverking manufactures some very impressive Dinan designer floor mats with embroidered Dinan "D" surrounded by beveled carpet. Also on display were an "M" stripe sublimated custom car cover, Sunshield™, and embroidered custom dash cover.

More than vehicles, Coverking's booth featured two mock car displays showing many products including Custom Front End Mask, Sunshield, Molded Dash Cover, Custom Seat Covers, Custom Tactical Seat Covers, and many variations of Designer Floor Mats.